Pediatric Endocrinologist and Professor at UCSF
Robert H. Lustig is a retired pediatric endocrinologist from the University of California, San Francisco (UCSF) where he was a Professor of Clinical Pediatrics. He practiced in the field of neuroendocrinology, with an emphasis on the regulation of energy balance by the central nervous system.
He has a special interest in childhood obesity and is the Chief Science Officer for the Scientific Advisory Board of Eat Real. Lustig came to public attention through his efforts to establish that fructose can have serious deleterious effects on human (especially children’s) health if consumed in too large amounts. On May 26, 2009, he delivered a lecture called “Sugar: The Bitter Truth” which was posted on YouTube the following July and “went viral” with some 3.47 million viewings (as of Apr 28, 2013).